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That's why it serves you to promote and project satisfied customers' positive experiences by asking for reviews and sharing testimonials. If you have real customers vouching for your product, service, or customer experience, you can add a certain legitimacy to your offering and messaging Cleared Be reliably reachable. Don't keep them on hold too long. And when they do connect with your support team, make sure the help they get is thorough, thoughtful, patient, and respectful. Your service reps need to be as composed and professional as possible — no matter how agitated a customer might be